Tips to Choose the Best Option for Catalog Printing
If you are in the business world, trying to make ends meet to increase the sale margin, we have a solution to your worry. Catalogs work wonders in the business world, especially in Dubai. Every business requires a platform to showcase its products with complete details, prices, and locations. Printing catalogs has many advantages, from increasing sales to reaching a wide range of audiences and so on.
However, brands often fail to print ideal catalogs, which affects their brand identity. So, where do the brands go wrong? Well, the answer is simple. Designing the catalog with the below-mentioned criteria with catalogue printing Dubai can help you create a successful and meaningful catalog for your business.
Paper Type
When planning to put together a product catalog for your business, it is essential first to take note of what type of paper you are going to use for the catalog. Choosing a complex paper type to look fuller and heavier is advisable if the catalog has fewer pages. Paper stock can change the overall appearance of the catalog, making it look elegant and stand out. Depending on your brand, you can even opt for a glossy or matt finish card stock. If your business is into beauty products, then a glossy paper type will enhance the product clarity making it look even better.
Catalog Size
Introducing catalogs to the customers can be a good marketing gimmick. However, one thing brands must keep in mind, the size and content of the catalog should be in sync. For example, if your brand has few pictures or photographs to display, you cannot choose an extensive catalog as it will waste time and money. Hence a small size catalog will serve the proper purpose. Brands choose to post the catalogs to the customer’s location in certain places. It is best to opt for a smaller catalog in such cases as sending a large one can consume more money in mailing. Hence, it is essential to consider the brand catalog’s content and decide what size you prefer.
Coating Options
There is one thing brands must understand that they are not the only ones selling their products via catalogs. Hence each brand must develop unique catalogs to convince customers to invest in their brands. With innovative technology, there are many options for printing. Brands can choose coating options like matte, glossy, and aqueous; these will attract the customers and give an insight into the brand’s quality. The reason for doing a fancy coating option is that a catalog is the first thing that customers will see and feel when they receive it. Hence your brand must create a benchmark with other competitions around.
Binding
Now that you have finalized the paper stock, the size of the catalog, and the coating options, it’s time you put all these things together and bind them for the final printing from the best printing company in Dubai. Binding catalogs is best done with saddle-stitching. It is ideal and cost-effective, especially when thousands of catalogs are printed. Saddle-stitching is very user-friendly, and customers can access the pages keeping the catalog on the flat surface. It is easily foldable, making it easy to read. Saddle-stitching makes use of the spaces without interfering with the images of the catalog.
Printing
If you want your business to pick up from where it had stopped, printing catalogs is the best option. Customers are more than happy to view the latest collections of your brand products years or monthly through a catalog instead of the constant email pop-ups. So, if you want an adequate response from your customers, follow these tips and get your product catalog printed. Be creative and reach a wider audience with your brand catalogs.
